AI Insights · Timothy · July 2025
Top 5 Social Apps Performance on Android in the UK: Q2 2025
Explore the performance of the top 5 social apps on Android in the UK during Q2 2025, with insights into downloads, revenue, and active users from Sensor Tower.
In the second quarter of 2025, the UK saw notable trends in the performance of the top social apps on Android, as reported by Sensor Tower. Here’s a closer look at how each app fared.
TikTok - Videos, Shop & LIVE experienced a gradual decline in weekly revenue, starting at approximately $1.6M and ending the quarter around $1.23M. Downloads, however, showed an upward trend, beginning at about 64.7K and peaking at 104K by the end of June. Active users also increased steadily, rising from 5.6M to nearly 5.9M.
Grindr - Gay Dating & Chat saw a mixed performance. Revenue fluctuated but showed an overall upward trend, reaching a peak of $108K in late June. Downloads increased from around 2.2K to 3.6K, and active users fluctuated, ending the quarter slightly lower at 112K.
Facebook maintained a relatively stable revenue throughout the quarter, hovering around $43K to $48K. Weekly downloads varied, peaking at 59.6K in late May. Active users remained steady, averaging around 20.3M.
Instagram showed a modest increase in revenue, peaking at $49.3K. Downloads reached a high of 58.9K in the week of June 23. Active users gradually increased, finishing the quarter at approximately 9.1M.
Yubo: Make friends & Chat now experienced slight fluctuations in revenue, ending the quarter at about $29.7K. Downloads peaked at 4.2K in early June, while active users maintained a stable trend, ending with nearly 29.2K.
These insights from Sensor Tower provide a detailed snapshot of app performance in the UK, highlighting the dynamic nature of the social app market. For more comprehensive data, visit Sensor Tower's platform.
